Artificial intelligence will help us remember what marketing is all about - SmartCompany

The beauty of artificial intelligence (AI) is its capacity to release marketers from the heavy burden of manual execution. Freeing them up to ideate, create and tell brand stories that truly engage their customers. This week I speak to Or Shani, founder and CEO of AlbertTM – the world's first and only AI marketing platform – about how AI is not here to replace our intelligence, but to augment it. When I stepped back into the fold of RedBalloon in mid 2017, I discovered we had largely outsourced our key capacity – marketing. We were buying customers one-by-one, over and over again, pulling the same marketing levers repeatedly, with mixed success; all with little to no transparency over where our advertising dollars were going.