Machine learning has changed marketing forever (and that's a good thing)

The marketing world is evolving at warp speed thanks to advances in technologies such as machine learning. Peter Day looks at key trends that have brought us to where we are and those that will dictate the future. If the last five years have demonstrated anything, it's the awesome power and opportunity that can be unleashed by data when it's properly understood – and the problems that can arise when it's not. Those divergent possible outcomes are increasingly a reality for every organisation as they grapple with the once incomprehensible mountains of information that they possess. With the emergence and increasing availability of technologies such as machine learning, those mountains of data are looking ever more conquerable and more easily navigated.