It's Personal: AI Leader Partners With IBM, Builds New Buy Zone

As IBM (IBM) and Red Hat team up with Adobe (ADBE) on artificial intelligence and personalization technology, Adobe stock is trying to customize a new base and buy point. The IBD Long-Term Leader is also setting its sights on a fresh all-time high. In July, Adobe, IBM and Red Hat announced a strategic partnership aimed at accelerating the digital transformation and strengthening of real-time data security for enterprises, with a focus on regulated industries such as banking and health care. Building on IBM's acquisition of Red Hat in 2018, the goal of the partnership is to "enable companies to deliver more personalized experiences across the customer journey, driving improved engagement, profitability and loyalty." Having already made its own successful shift to a software-as-a-service model, Adobe has become a major player in cloud-based creative, personalization and analytics products.