EverString Brings Artificial Intelligence-Powered Predictive Marketing to the Microsoft Dynamics CRM Platform

SAN MATEO, CA--(Marketwired - Mar 30, 2016) - EverString, the fastest-growing predictive marketing SaaS company, today announced that its artificial intelligence-powered platform is now integrated with Microsoft Dynamics CRM Online. The new integration empowers users to optimize the prospect-to-customer journey by enabling sales and marketing teams to prioritize existing prospects and also identify net new, high-quality leads using the power of predictive marketing. "Predictive Marketing is quickly becoming an integral piece of an intelligent customer engagement solution and we are excited to offer this powerful technology through our partnership with EverString," said Jujhar Singh, general manager, Microsoft Dynamics CRM. "With EverString's predictive marketing technology, Microsoft Dynamics CRM Online customers can improve sales outcomes not only by prioritizing prospect conversations but also by filling their pipeline with high-value accounts." Delivered as a SaaS platform, the EverString integration provides marketers with the ability to analyze and validate their entire addressable market of prospects, then proactively select and target the optimal audience based on data from their Microsoft Dynamics CRM Online and more than 20,000 external signals. EverString's predictive marketing technology leverages applied data science, machine learning and artificial intelligence to find and analyze patterns in the pipeline of all prospects and customers existing in a user's instance of Microsoft Dynamics CRM Online.