AI Promises to Revolutionize Hearing Aids

Having transformed the performance of a broad spectrum of consumer and industrial products, artificial intelligence (AI) is now set to revolutionize the quality of a product that the U.S. National Institutes of Health says half of consumers aged 75 and over desperately need: hearing aids. Bringing opportunity to fruition, Widex is the first hearing aid manufacturer to utilize real-time AI to create a better, more natural and personalized sound experience for hearing aid users. "By applying artificial intelligence, a hearing solution learns how users prefer various listening environments and gives them greater control over their hearing experience," Widex Head of Audiology Lise Henningsen said. "By being the first to embrace AI, Widex benefits from years of continuous machine learning and hearing aid optimization that other hearing aid manufacturers have not yet developed. It is a key reason Widex is able to deliver its revolutionary natural sound."