Star Wars: Should we care?

FOX News 

Star Wars is a guaranteed money-making film franchise for Disney. Like an enormous Star Destroyer looming over every other film or franchise it's up against on any opening day, it's as close to a sure thing you can get in entertainment investments. The question here, however – with Disney, and more specifically with Kathleen Kennedy's steering and the evolving face of film, audiences and technology – is, should we still care? Since George Lucas handed off his cultural behemoth in 2012, Disney has sought to expand its merchandising capabilities to the far reaches of the universe, as well as expanding the commercial brand to include entire theme parks based on the films and even hotel guest experiences not unlike that of "Westworld," where guests participate in their own "Star Wars Story." FILE -- In this image released by Disney, a scene is shown from the film, "Star Wars: The Force Awakens," in theaters on Dec. 18, 2015.

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