Nier: Automata – how a 'weird game for weird people' became a sleeper hit

In 2014, game designer Yoko Taro gave a talk about the creative process behind his cult PlayStation 3 title Nier: Replicant. He called the talk "Weird Games for Weird People". That is the best possible description of what he makes. Taro is famous for the eccentric persona he presents to the world. He rarely shows his face in public or interviews, preferring to talk from behind a sock puppet or the eerie wide grin of a mask.