One in six Americans owns a smart speaker, according to study

There's no doubt that smart speakers are selling like hotcakes, but how many people own them, exactly? They've published findings of a study which estimates that one in six Americans (16 percent) owns a smart speaker of some kind -- a huge amount if the study is precise, and a whopping 128 percent higher than a year earlier. About 7 percent of Americans reportedly bought at least one speaker between Black Friday (November 24th) and then end of 2017, with 4 percent of Americans having bought their very first speaker. Not surprisingly, Amazon still rules this fledgling market. The study indicates that 11 percent of Americans have one of Amazon's Echo speakers, while 4 percent have a Google Home of some kind thanks to its relatively late arrival.