How AI Will Change B2B Marketing Forever

Back in 2006, Phil Fernandez, Jon Miller, and David Morandi founded Marketo. At the time, they only had a PowerPoint. But then again, they also had a compelling vision to create a new category known as marketing automation. Within a few years, Marketo would become one of the fastest software companies in the world, as the market-product fit was near perfect. By 2013, the company went public and then a few years later, it would go private. Then as of 2018, Marketo agreed to sell to Adobe for $4.75 billion.