Why Machine Learning Moves the Needle for Marketers 7wData

Marketing and sales seemed to be much easier in the past. Customers simply visited a retail shop, where they could ask a knowledgeable salesperson about a product they discovered in a local newspaper. In recent years, the ubiquity of the internet and a state-of-the-art technology changed everything. Customers became prosumers, well informed about the product before the purchase. And what is even more important, customers frequently use a variety of channels: online and traditional stores, mobile apps, online auctions, price comparison websites, social media and more.