Google squares off with Amazon's Alexa at this year's CES

Competition is heating up between two of the world's largest tech firms in the battle to dominate CES 2018, held annually in Las Vegas. Coverage of last year's trade show detailed the rise of Amazon's smart assistant, which was used to enhance everything from cars to refrigerators. Now Google is hoping to fight back with its own Assistant set to take on its rival and the company's largest presence at the Consumer Electronics Show in a decade. Voice-commanded virtual assistants packed into speakers and other devices will be a'game-changing' trend this year, CES researchers have said. Competition is heating up between two of the world's largest tech firms in the battle to dominate CES 2018, held annually in Las Vegas.