Artificial intelligence transforms the in-store shopping experience with the pilot of "Macy's On Call" - IBM Watson

At Satisfi, we are on the hunt for ways to improve customer engagement in retail spaces and change the way brands and consumers interact. By tapping into the cognitive computing smarts of IBM Watson, coupled with our intelligent engagement platform, our goal is to uncover new ways retailers can reach customers and deliver the personalized experiences they crave.Today, Satisfi has teamed up with IBM and Macy's to unveil the pilot of Macy's On Call, a first-of-its kind, in-store shopping assistant powered by artificial intelligence. Using our platform and Watson's Natural Language Classifier and Language Translation APIs, we've built a tool to help shoppers easily access the information they need as they shop and navigate the store. Consumers can ask questions in natural language and seek out information in-store, all from the palms of their hands.Macy's On Call is being piloted at 10 Macy's across the country. In response, the tool will deliver a relevant response and the location of that product in the store.