Data is an asset, but intelligent systems on horizon

While companies know data is the currency of business, it's still a struggle to make that data insightful and actionable. Companies are using technologies such as artificial intelligence (AI) to augment their internal data through intelligent systems in order to learn more about customers. At the same time, bringing intelligence to bear on internal data systems doesn't mean companies know what to do with that intelligence. According to Bluewolf Group's most recent "State of Salesforce" report, just more than half of the 1,700-plus respondents (52%) said they have intelligent systems, while 80% of the data that undergirds these applications remains untouched. Companies have little visibility into the nature or meaning of that data because it is unstructured and more difficult to analyze than traditional, numeral-based data.