Why AI Is Pushing Marketing Professionals To Reinvent Themselves

Today's marketers are challenged to adapt to new technologies, consumer habits and practices, channels, and methods of engagement arguably faster than any other generation. One of the hottest areas of interest is artificial intelligence. How can AI be leveraged to understand, interact with, and generate loyalty with consumers? Raj Venkatesan (Darden Business School), co-author of The AI Marketing Canvas: A Five-Stage Road Map to Implementing Artificial Intelligence in Marketing with Jim Lecinski (Kellogg Business School), shares insight on how marketers must upskill to address the changing marketing landscape. Kimberly Whitler: How has marketing evolved?