Using Machine Learning To Multiply Your Digital Marketing ROI 7wData

Advancements in machine learning, predictive analytics, big data and artificial intelligence aren't limited to Fortune 500 companies. But there is one critical area of the financial industry that has yet to dive deeply into the opportunities of machine learning: Marketing. The homepage on a bank or credit union website is one of the most powerful messaging channels in the financial marketer's arsenal. The largest and most valuable piece of real estate on the website homepage is called the marquee banner -- the big marketing panel that dominates the screen when a user first loads the site.