AI (Artificial Intelligence) Needs to Drive AI (Automated Insights)

It's safe to say that as data sets grow and the time to create positive impressions shrinks, having compelling insights at your disposal becomes more critical to customer engagement success. Jim Sinai, vice president of marketing at Salesforce Einstein, notes how retailers are trying to build a better experience online and ultimately bridge the online and in-store experiences. "What the Salesforce Commerce Cloud with Einstein is actually helping people do is find opportunities to do product recommendations to visitors both for the web experience and the in-store experience and figure out how to bring that connected retail experience together."