3 Ways Brands Use Big Data & Machine Learning -

How do brands use Big Data & Machine Learning throughout the customer experience to improve their performance? We outline 3 ways to get started using data. Analysing the data that your business generates is vital to ensuring that you stay ahead in an increasingly competitive landscape. Businesses who adopt data-driven marketing are six times more likely to be profitable year-over-year, and they are more likely to have an advantage over competition (ADS, 2018). Today, data-driven marketing is either embedded or strategic for 78% of marketers and 64% of marketing executives are in strong agreement that data-driven marketing is crucial to success in a hyper-competitive global economy (CMO, 2016).