It's Time to Implement Fair and Ethical AI

Companies have gotten the message that artificial intelligence should be implemented in a manner that is fair and ethical. In fact, a recent study from Deloitte indicates that a majority of companies have actually slowed down their AI implementations to make sure these requirements are met. But the next step is the most difficult one: actually implementing AI in a fair and ethical way. A Deloitte study from late 2019 and early 2020 found that 95% of executives surveyed said they were concerned about ethical risk in AI adoption. While machine learning brings the possibility to improve the quantity and quality of decision-making based on data, it also brings the potential for companies to damage their brand and reduce the trust that customers have placed in it if AI is implemented poorly.