What does cognitive computing mean to marketers? - Which-50

Marketing technology has fundamentally recast the way marketers work. Analytics has provided much deeper insights into consumer behaviour and expectations, while new generations of marketing applications have made it easier to respond to customers by providing information and offers that best align to customers' needs. But, while marketing has come a long way, there is a revolution building that promises a huge jump forward in how marketers work: cognitive computing. This is a topic we explored in depth recently during a series of senior executive round tables with ADMA in Sydney and Melbourne. Like the participants in the round tables, you will certainly have heard of artificial intelligence and virtual reality.