Gfycat wants to fix your low-fidelity GIFs with machine learning

There can be plenty of copies of the same video clips as a GIF, or maybe it's just difficult to capture and upload, but Gfycat hopes that it can be solved at a technical level. Gfycat is now making a big push on the technical front to make those GIFs look better and more discoverable as creators look to continue to upload content, regardless of what kind of quality or fidelity they are. And it's more of a video problem than an image recognition problem, CEO Richard Rabbat said. "We have scaled [through] creators through word of mouth, and they are just getting excited about Gfycat and [creating] content," Rabbat said. "In many cases, what we're building from an AI and machine learning perspective are additional tools to support their excitement. We want to enable them to drive more virality for their content, and in this case, make their content even more easily discoverable. That's something that's very important to us as we keep focusing on the creators."