A Sexy Theory of Consciousness Gets All Up in Your Feelings

Neuroscience should be the sexiest of the sciences. To study it is to study the very stuff that makes stuff studiable in the first place. Then you look at an fMRI scan and realize it's all, actually, amazingly boring. This bit lights up when that thing happens--so what? A functional map of the brain tells us almost nothing about what it feels like to be alive. Even certain neuroscientists have an axon to grind with this "objective," "cognitivist" way of thinking.