Why Machine Learning Moves the Needle for Marketers

Marketing and sales seemed to be much easier in the past. Customers simply visited a retail shop, where they could ask a knowledgeable salesperson about a product they discovered in a local newspaper. In recent years, the ubiquity of the internet and a state-of-the-art technology changed everything. Customers became prosumers, well informed about the product before the purchase. And what is even more important, customers frequently use a variety of channels: online and traditional stores, mobile apps, online auctions, price comparison websites, social media and more. Today, in spite of all the available technologies, life is more challenging for both marketers and salespeople.