Spotify tests new voice-controlled advertisements that launch podcasts or playlists

Spotify is jumping into the voice technology game. The streaming platform is testing voice-controlled advertisements for some users in the U.S., it revealed on a call with investors this week, according to TechCrunch. Currently, the promotions are only for services inside its own app, but that could change over time. Spotify is jumping into the voice technology game. The firm is testing voice-controlled advertisements for some users in the U.S., it revealed on a call with investors this week Here's how the technology works: When non-Premium users are listening to a song, they'll hear an advertisement for a playlist.