Computational Creativity and the What-If Machine

As computers have become more sophisticated, researchers have increasingly asked whether or not machines have the capability for creativity. Can we use machines for certain, or all, aspects of the creative process (and hopefully learn something about human creativity in the process)? This is the field of computational creativity, a fascinating interdisciplinary discipline. For example, IBM has been using the technology of Watson (of Jeopardy! Through analyzing "the chemical compounds and ingredients, food professionals can identify new recipes and pairings that are not only tasty and healthy, but also efficient to produce."