How Big Data and AI Help Drive The Cannabis Industry

Data helps to drive every industry now. When used effectively, it can lower operational costs and utilize resources in a more effective manner. The U.S. legal cannabis market was valued at $11.9 billion in 2018 and is expected to be worth $66.3 billion by the end of 2025. With this kind of growth, data collection and use are essential to the Cannabis industry in many ways. The access to a vast amount of data, allows growers to optimize for environmental changes and variables and can even change the strain of the product.