Machine Learning Basics: What Marketing and eCommerce Managers Need to Know

In this digital age, "business as usual" is not sufficient; customers have come to expect their digital experience to be tuned to their needs. New techniques for meeting customer needs and expectations are required to leverage the digital channel more effectively. Machine learning is emerging as a digital disruptor and an essential piece of technology to take advantage of the enormous amounts of customer data now available to Marketing and eCommerce managers--especially regarding their customers' digital experiences. Research shows that Marketing and eCommerce managers are struggling with how to identify, quantify, and prioritize customer experience issues in their digital channels. And while there is nothing simple about machine learning it's important to understand machine learning enough to see how it applies in the world of digital customer experience.