AI, VR, AR: Is innovation creating a new Tower of Babel?

William Shakespeare once wrote, "What's in a name? That which we call a rose by any other name would smell as sweet." For the star-crossed lovers of Romeo and Juliet, it meant that a name is nothing but an artificial and meaningless convention. Many panelists at SXSW seemed to have a similar mindset. There are two kinds: chatbots that rely on scripted query and response systems and those that are powered by artificial intelligence.