Data and NLP enable sentiment analysis for elevated customer experience capabilities

What do customers want, expect, and need? Three simple questions that all corporate leaders know will ultimately determine the effectiveness of a marketing campaign, revenue of a sales drive, and success of a company. Given the cutting-edge tools on the market today, all companies have a treasure trove of valuable customer information ready to be utilized to answer these questions. Leveraging data and sentiment analysis is instrumental in grasping the challenges and seizing the opportunities of modern customer experiences. Data provides the facts, sentiment analysis the feelings.