The Business Case for Personalization – Myplanet Musings – Medium

In a report last year, Gartner stated that "by 2018 organizations that have fully invested in all types of personalization will outsell companies that have not by 20%", and research by Forrester demonstrated that personalization is "critical for marketers seeking to enhance customer centricity and engagement". The Internet of Things (IoT), wearable devices, and Conversational User Interfaces (CUI) like Amazon Echo and Google Home, mean businesses have to reach consumers across a seemingly endless number of device types and channels. And as consumer expectations shift, meeting customers at their critical moment will be essential to business success. Which is why personalization offers marketers an incredible opportunity to differentiate from the crowd while growing customer engagement, conversions, and loyalty in the process. Many marketers find the prospect of personalization daunting.