Three cognitive APIs that can help drive innovation - Watson

March 8, 2017 Written by: Susan C. Daffron According to a recent survey conducted by IBM, 66 percent of organizations would like to create more digital, personalized experiences.1 For companies seeking ways to deepen relationships with individuals without the upfront costs, delays, and staffing challenges associated with conventional methods, cognitive application programming interfaces (APIs) offer a promising alternative. The IBM Watson suite of cognitive APIs are backed by advancements in artificial intelligence and machine learning. Using these APIs, developers can quickly and easily build applications that understand, reason, learn and interact naturally with people. Organizations often wonder what they can do with cognitive APIs focused on individual insights.