Everything You Know About Siri Is Wrong

"Think different" was an iconic tagline that helped define Apple for years. "A thousand songs in your pocket" was another solid slug that sold iPods and the idea of instant digital music. And then there was "Your intelligent assistant that helps you get things done by just talking." This exhausting mouthful, used by Apple's marketing chief Phil Schiller at Siri's reveal in 2011, fell flat. And it has framed how people have viewed the world's most recognizable voice assistant ever since.