Artificial intelligence and its threat to staff recruitment - California18

The evolution in technology and artificial intelligence is gaining more and more relevance, bringing into play the staff recruitment process in companies. With the process of evolution in the spheres of consumption of the human being, it is more and more common to find ourselves with the constant development in the technological field, achieving advances that a few decades ago seemed impossible, or at least worthy of a good science fiction movie. These advances have considerably boosted countless industries (regardless of their field), exponentially benefiting the economy of millions of individuals, brands, institutions and even agencies. An example of this is found with the dating marketingwhere thanks to the registration of each movement made by web users, companies or agencies can allocate different advertising campaigns directly to their target, thus saving considerable monetary figures in sending unsuccessful messages, thanks to the specific knowledge of users, which would not be possible without a little technological help. This is due in part to the high adoption of the internet worldwide, since according to the Digital 2022 study carried out in a study by We Are Social and Hootsuite, as of January there were approximately 4,950 million Internet users connected around the world (approximately 62.5 percent of the world's population), with the consequence that today there are more than 4,620 million users browsing social networks.