Recommender systems: 4 use cases in eCommerce

In this article, we take a look at the role recommender systems are playing when it comes to offering a much more personalised and powerful eCommerce experience to your website users. Users love it when companies can second-guess their thoughts. In the ideal world, our favourite food chain creates weekly grocery lists for us. A fashion brand sends us a curated list of new garments to complement our current wardrobe. We don't need to put much effort into getting the essentials we need.