Omnicom CEO Wants to Embrace Generative AI as Quickly as Possible

"All of the automation that we're looking at enhances the capabilities and makes the jobs easier for our best and brightest people, and it eliminates a lot of the otherwise mundane projects or activities," Mr. Wren said on the company's earnings call Tuesday. CMO Today delivers the most important news of the day for media and marketing professionals. His comments were in response to an analyst's question about how technology from Microsoft Corp. -backed OpenAI could affect Omnicom's business and the advertising market overall. Microsoft is integrating the ChatGPT tech into its Bing search engine. The company reported organic revenue growth of 7.2% in the fourth quarter, beating the average analyst estimate of 3.7% organic revenue growth, according to FactSet.