How Apple will use AirPods and data science to create the world's most powerful bot

Apple's virtual assistant Siri is about to be the most well-fed data science algorithm on the planet. Over the past year, Siri hasn't looked good compared to her peers in the bot world -- Facebook and Amazon have opened up their bot platforms to developers, while Siri has continued to be handcuffed to a handful of limited use cases. But with the announcement of Apple's new wireless earbuds, called AirPods, earlier this month, it looks like Siri is about to be exposed to the daily activities of Apple users all over the globe. Apple's dual hardware/software AirPod launch will, if the smartbuds become as ubiquitous as the iPhone, allow Siri to jump from novelty to the preeminent A.I. bot platform in the world. Since Apple clearly intends for users to leave their buds in throughout all of their daily activities, from work to commuting to travel to exercise, Siri will be able to make suggestions at any point based on geolocation, a particular iPhone activity, a Bluetooth pairing (i.e. with a car or entertainment system), and more.