Natural language generation software making inroads in enterprises

USAA is using NLG to automatically generate descriptions of metrics surfaced in its BI reporting tool. Horgan and his team are responsible for tracking the performance of digital products, such as the opening of new accounts online. USAA uses Adobe Analytics to track and report this data. Then, software from Narrative Science looks at the data included in graphs and develops a one-paragraph description of why the numbers look the way they do. If the number of new accounts opened in a given day is lower than planned, the software can identify trends that might explain why.