The Essential Artificial Intelligence Glossary for Marketers

Of all the subdisciplines of AI, some of the most exciting advances have been made within machine learning. In short, machine learning is the ability for a program to absorb huge amounts of data and create predictive algorithms. If you've ever heard that AI allows computers to learn over time, you were likely learning about machine learning. Programs with machine learning discover patterns in data sets that help them achieve a goal. As they analyze more data, they adjust their behavior to reach their goal more efficiently.