Generative AI: Differentiating disruptors from the disrupted

The overarching message from this research is that plans among corporate leaders to disrupt competition using the new technology--rather than being disrupted–--may founder on a host of challenges that many executives appear to underestimate. Executives expect generative AI to disrupt industries across economies. Overall, six out of 10 respondents agree that "generative AI technology will substantially disrupt our industry over the next five years." Respondents that foresee disruption exceed those that do not across every industry. A majority of respondents do not envision AI disruption as a risk; instead, they hope to be disruptors.