Why AI Is The Perfect Recruiting Tool, Even For Small Businesses

Picture this: it's been 12 years since you started your own business and you realize you've been doing it wrong. That's what happened to Juliet Aurora. In a candid article for Intuit's Firm of the Future, Aurora explains that "You have not created a business unless the business can run without you – you've only created a job for yourself." After 12 years on the job, Aurora realized her bookkeeping business couldn't run without her. She'd created a job for herself instead of a functioning commercial entity with the ability to operate smoothly even when she wasn't in the office.