4 Ways to Modernize Your Marketing with Machine Learning

Marketers are turning to machine learning to find patterns in data and use analytically derived insights to predict future actions at a more finite level. Organizations are putting machine learning to use in myriad ways, including powering personal voice assistants, enhancing recommendation engines, reducing fraud and guiding self-driving cars. If you're exploring how to put machine learning to work in your marketing, here's how you can use it to minimize guesswork and bolster four key marketing actions immediately. Use information from both external sources and customer interactions to provide more variant-rich customer views and enable personalization at micro levels not previously possible with traditional segmentation approaches. Machine learning allows organizations to more rapidly analyze and learn from high-volume, varied and detailed data -- whether structured, unstructured or semi-structured.