Infographic: The rise of voice search

Up until recently, when users wanted to search for something online, they would need to type their queries into a search engine such as Google or Yahoo. However, the development of voice search technology means that users can now simply speak their query aloud into a device such as a smart speaker (e.g. the Google Home) or an AI-powered virtual assistant (e.g. the Amazon Alexa) and receive a verbal answer to that query. ComScore predicts that voice search will account for half of all online searches by the year 2020. So, what exactly is the appeal of this technology for users? Vocal search is changing how people search for things online so you will have to adapt your approach to keyword research accordingly.