Are we being played by Artificial Intelligence? – IAM Network

Can an algorithm know more about you, your choices and intentions than you do yourself? It was only by the time he turned 21 that Yuval Noah Harari understood he was gay. When questioned about a new algorithm that can decipher whether someone is gay or straight, based on a few facial images, the celebrated thought leader acknowledges that increasingly algorithms know more about us than we ourselves can possibly do. Using his own example, he says hypothetically if an algorithm available with Coca Cola had deciphered that he was gay even before he knew it, they could have served up ads with photos of a shirtless man, while Pepsi (if unaware of his sexuality), may have sent him ads with women in bikinis. As a result, he would automatically veer towards Coke.