6 Ways Google's Artificial Intelligence Could Impact Search Engine Marketing

Google goes deeper into machine learning. Google is now using artificial intelligence (AI) to better understand search queries, so what implications will machine learning have for marketing? Last week, Google told Bloomberg News that a "very large fraction" of queries is now being interpreted by an AI system called RankBrain. The revelation about the system, which helps Google navigate around 15 percent of daily queries that are unrecognizable, could provide insight into how brands can best leverage the search-engine giant. With machine learning, RankBrain will likely better understand what users are searching for.