Artificial intelligence beats a path to eCommerce - THINK Marketing

Artificial intelligence (AI) has made its way into many aspects of our lives, even into toys for kids like Anki's Cozmo, which resembles a roboticized Ewok. But as things go, AI isn't just for devices; it's made and continues to make its way into eCommerce and is out there working to determine what to sell to you, how you shop and ensure you have a good shopping experience. According to Gartner, by 2020 85% of customer interactions will be managed without a human, and at the close of 2018, customer digital assistants will recognize customers by face and voice across channels. Investment-wise, in 2014 there were more than 300 million in venture capital invested in AI startups according to Bloomberg. Brands are on board and are using AI to build smarter platforms they hope will create a better online shopping experience for the consumer.