ChatGPT: Thinking Outside The Content Marketing Box

ChatGPTs' instantaneous rise in popularity has proven a theory that many B2B SaaS executives have based their businesses on: that human beings can have vast amounts of data at their disposal, but only want to see the information that actually matters to them. The impact of ChatGPT technology is not just about creating instant content. In the early business conversations around generative AI, most of the focus has been on content marketing, which is the obvious use case. And yes, writing content can be expensive and time consuming, but it's nothing compared to the $2T in revenue being wasted by marketing and sales teams that don't have the right insights into their performance metrics, and therefore are not making data-driven, strategic decisions. This point is only exacerbated by the current economic climate.