AI takes root in the fashion industry with IBM partnership - Verdict

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A new partnership between computing giant IBM and The Fashion Institute of Technology (FIT) in New York is aiming to embed AI into the full spectrum of the fashion industry. The partnership will see a suite of artificial intelligence (AI) tools covering deep learning, natural language processing and computer vision applied to the fashion industry, across design and development, merchandising, supply chain and retail. It will see the FIT/Infor Design and Technology Lab (DTech Lab) build on a previous partnership with the technology heavyweight, which saw the DTech Lab work with IBM and leading fashion brand Tommy Hilfiger. The project, Reimagine Retail, focused on using AI to increase the brand's competitive position through optimisations in product design, supply chain and market insights. "Reimagine Retail was a powerful example of what happens when fashion partners with a global tech leader to advance challenging innovations," said Michael Ferraro, director of the FIT/Infor DTech Lab.

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