This Beer Was Designed by Artificial Intelligence

IntelligentX is a beer you don't necessarily need to love on the first go. That's because it evolves with every batch based on customer feedback, as Smithsonian reports. Billed as the "world's first beer brewed by artificial intelligence," it uses a Facebook messenger bot to incorporate customer preferences into new batches of beer, tweaking its recipe along the way to learn how to make better brews. London-based marketers at 10x teamed up with their neighbors at the machine-learning startup Intelligent Layer to add "launch fancy new beer" to the former's portfolio, so there's a reason it looks so slick. Food and booze are usually positioned as the artistic result of a chef or brewmaster's craft, but IntelligentX makes it, essentially, a scientific equation.