Conversational UI Principles -- Complete Process of Designing a Website Chatbot

In this article I'll show you a case study describing an entire process of designing a conversational UI for a B2B website, including fragments of the conversation script, basics of the communication theory and some of the tips and tricks I think make this project a bit unique. Many people say conversational UI is the future of web interface. Some might say it's just another design fad or that text-based interfaces aren't anything new, but frankly -- let's admit it -- with the advent of iPhone Messages, Slack or Facebook Messenger the way we exchange information changed irreversibly. Text messages have became extremely natural way of communicating these days. So naturally, when a chance arose for The Rectangles to work on a conversational website for one of our clients, we didn't hesitate a single second.