Nudging Sales Into The AI Revolution

The forces of automation that have swept through marketing are now rumbling into the sales department. As a result, sales is undergoing a fundamental restructuring of roles, says Steve Woods, founder and chief technology officer of Nudge, a sales platform based on artificial intelligence. Woods spoke with Jim Hamilton, Distinguished Faculty Fellow of Sales Management, at Smith School of Business. And sales hadn't gone through that. Sales is still very much a craft discipline of building relationships.