Matthew McConaughey fights unauthorized AI likenesses by trademarking himself

Apple's Siri AI will be powered by Gemini The actor is taking a proactive approach to prevent AI companies from stealing his likeness. ATHENS, GEORGIA - NOVEMBER 15: Actor Matthew McConaughey is pictured before a game between the Georgia Bulldogs and the Texas Longhorns at Sanford Stadium on November 15, 2025 in Athens, Georgia. Matthew McConaughey filed trademark applications to prevent his likeness from being used by AI companies without permission, and the US Patent and Trademark Office has approved eight so far. According to the, the trademarks were for video and audio clips featuring the actor staring, smiling and talking. One was for a video of him standing on a porch, while another was for an audio recording of him saying "alright, alright, alright," his signature catchphrase from the movie .